Creative Media plays an important part in many areas of our everyday lives and is also an important part of the UK economy. There is a demand from employers for an increasingly skilled and technically literate workforce as more media products are produced digitally. Creative iMedia provides students with specific and transferable skills, with a solid foundation in understanding and applying this subject, whether it is in employment or higher education.
Students understand and apply the fundamental principles and concepts of creative digital media. Including factors that influence product design, use of media codes and conventions, pre-production planning techniques, legal issues and creation/publishing/distribution considerations. In daily practice, the lesson structure would consist of a fast task that embeds recall, main lesson/tasks and practical skills developed with Adobe and Libre sprite, a combination of exit strategies. Pupils are encouraged to think creatively, innovatively, analytically, logically, and critically. Having design engrained with a process of independent planning, creation and self-review in digital media products which are fit for purpose meeting both client and target audience requirements.
By integrating them into practical, real-world projects. Students enhance literacy through writing scripts, storyboards, and evaluations; literacy is developed through presentations and collaborative discussions. Numeracy is applied when working with timings, dimensions, and budgets in digital media production. Additionally, students are encouraged to carry out independent research to inform their designs and understand client needs, fostering critical thinking and self-directed learning. These skills are embedded across the coursework and contribute to students' overall academic and personal development. The curriculum aims to equip students with transferable skills, including creative thinking and problem-solving.
